Universal, Illumination och LEGO Group får utökat partnerskap

Universal Brand Development (Universal), Illumination och LEGO Group har tillkännagivit ytterligare expansion av sitt licensavtal för att inkludera den rekordbaserade Despicable Me-franchisen, som kommer att lanseras med en samling LEGO®-byggsatser inspirerade av den kommande filmen Minions: The Rise av Gru.

We are excited to expand our partnership with Universal Brand Development to introduce the first LEGO sets based on Illumination’s Minions and the Despicable Me franchise”. The films have become global blockbusters and are beloved by fans of all ages, and we believe the characters and scenes lend themselves to a creative and engaging LEGO play experience.

Jill Wilfert, LEGO Group

Universal is committed to giving fans richer, more engaging experiences through best-in-class consumer products, and we are thrilled to further expand our partnership with the LEGO Group to include Illumination’s Despicable Me franchise. Illumination’s Minions, with their bigger-than-life personalities, are global pop-culture icons, and the LEGO building sets will open up new opportunities for fans to recreate and relive their favorite moments from Minions: The Rise of Gru.

Joe Lawandus, Universal Brand Development

Länkar:
https://www.universalbranddevelopment.com
https://www.lego.com

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